You were expecting to find staff, board, history, and other typical About things?
That would be relevant, if looking at organizations, but what if you’re looking at networks?
Viewing Networks requires new frameworks
Expectations change >> unlike staff and boards, networks can’t be easily viewed on web pages
A network as simple as your network on LinkedIn >> No way to visually present even 1,000 connections
Much less 20,000…
And your LinkedIn network is a career network -- Most people don’t design it to do work
Other than hiring when you’re in charge, and finding (a job) when your not.
So how would you visualize a "designed to do work Network?"
Identify the outcomes, outputs, and destinations
Get visibility on early tasks to move forward
Identify the areas where visibility is lacking
Identify your network connected to leaders performing tasks >> creating these outcomes
Identify networks that are likely designed to do additional needed work
Identify the networks that could connect you with those inaccessible networks
Visualize the combined networks >> Build network consortiums
Leaders and Nodes
Networks don’t have any staff they have leaders and nodes
How do leaders become Nodes — By creating powerful networks doing specific work
Networks doing relevant work well = more invites to join powerful networks
Commitment and Living
In organizations it’s all about that full time commitment and focus….
In networks it’s all about breadth and visibility —Can you see what others can’t?
People who see, don’t focus — they discover and map, innovate and aggregate, etc.
Over time discovering — living as a network,
These leaders seldom go back to organizational life
And thank goodness they don’t, what they can do few others can
What they can see, few others see