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Oil derrick in the sea

At Scale ideas?

More EVs, means more batteries, BUT materials scarce

Climate expert’s advice, multiple conflicting go to’s…

Massive renewables needed in every country, stop pumping fossil fuels

Politicians see winter and keep pumping, 

Politicians set multiple unreachable goals, 

And keep pumping, 

Climate experts see problems everywhere, 

Scale examples almost nowhere, and keep pumping,

Leaders encouraging, oscillating between that and desperation…

And keep pumping

No leader in their right or wrong mind imagines saying

Stop pumping…

All the IPCC experts together say–must stop pumping, 

then they see winter, and go silent…

Can’t see renewables at scale, can’t stop pumping

Can’t scale up new tech faster than ever before, can’t stop pumping

Starry landscape Image by Lucas Ludwig

At Scale is the question and the answer…but no experts

Drill down here, and begin to find the right questions:

What is the solar project unit of scale? What are the underutilized resources? 

How do you get off the “projects curve”, move to “scale curves”?

If natural gas is the transition fuel, where are the NG transition business models?

Seeing At Scale with ReachScale

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